About Us

The Inspiration 

I’m Now Born New brand was created in memory of my son Ilijah Nashon Barron-Nieves. Ilijah was always so positive and such an inspiration to others during his battle with cancer. He was my hero and it left me heartbroken. In life we are dealt with many obstacles and how we get through it makes us NEW! We change, we grow, and we conquer in order to become the best version of ourselves. Once we get to the light we are NOW BORN NEW!


Our Story
in the Media 

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